Yahoo!’s Earnings and the Future of Display Ads

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

Play crammed 1 Million Google Apps.

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.

Stopping Google Latitude Service on August 9th

The world’s largest search engine company, Google will soon be officially shut down one of his services. The services that will be closed is Google Latitude which is a location sharing application.

Closure is made after a company based in Mountain View did a massive change on Google Maps. In addition, this application also has a very low popularity. Google Latitude consumption levels far below other applications such as Foursquare or Facebook. Not only that, Latitude also less popular than the location-sharing service owned by Google.

Google Latitude itself is a location sharing application that is integrated with Google Maps. This feature allows for automatic location tracking, check in at a place it can also be set automatically or manually.

In the latest update Google Maps on Android, this feature is not found anymore. Selian it, Google also removed the existence of Google Latitude app available on iOS and has officially retire the Latitude API. So third-party applications that use these APIs will not work, unless using a sharing site owned by Google.

Use Google Glass, Larry Page Feeling the Future

Jakarta – Founder and Chief Executive Officer of Google, Larry Page, said he likes to wear Google Glass although not as often as his fellow founders, Sergey Brin ie.

“It was like living in the future,” he said when presenting the company’s performance for the second quarter via teleconference. “It really makes me excited.” At a wedding in Croatia, Larry is seen wearing smart glasses.

“For some people, working on crazy projects are very challenging,” he continued. “Attempting to change the world with ten co-workers.”

Some projects that turned into a popular product used by many people in the world like Gmail, Chrome, and Android. “I see the results of our work on a number of projects and I feel satisfied.”

Several other projects are being worked on is the smart glasses Glass, Google Now, Project Loon, and a vehicle without a driver. “Misrepresentation if we assume the technology will be static,” he said.

Sony SmartWatch 2 will launch at 9 September

Jakarta – In June 2013, Sony has introduced smart watches, Sony SmartWatch 2. Previous smart watches is reported to be released on July 15, 2013. But, then again Sony deliver a new launch date for the SmartWatch 2 on 9 September 2013.
If ordered through Clove website, you can get 2 SmartWatch soon after launch. This smart watches IP57 certified. So SmartWatch 2 can be brought into the water up to a depth of 1 meter for 30 minutes. In addition, the SmartWatch 2 also anti dust.
Sony SmartWatch 2 had 200 applications. The developers can also access the API (Application Programming Interface) to add the application. This device is compatible with all types of operating system Android 4.0 and above. This watch is also equipped with NFC technology (Near Field Communication).
With smart watches SmartWatch, the user can answer or ignore the call. SmartWatch 2 also displays incoming phone call notifications and missed calls. Wearable device also has a calendar and weather applications and other applications that can be downloaded on Google Play Store. Sony Smartwatch 2 will be priced at U.S. $ 181 or about USD 1.8 million.
Besides Sony, other technology manufacturers like Apple, Microsoft, Google and others are now also working on smart watches. It is estimated that smart watches will emerge from 2014. Wearable devices or devices that can be used are likely to soon become a new trend in the technology market.