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Understanding The Importance Of Digital Transformation The moment that you will opt for a digital transformation in your business, then it will become digitally efficient and exciting. It is through digital transformation that you will see a number of different advantages but we will focus more on the effect it will have on the sales and marketing department. when you are doing business in the old days, you will be using fliers, phone calls, and mails. But in today’s modem world, you can now use the internet to accomplish these things. It is these processes that are still being used up to this day but you have to know that they are becoming less and less effective. The one that is making these things obsolete is the e-commerce and is now taking center stage. When it comes it the purchasing power of the people, nothing has changed though. Instead of going to a physical store, they will now opt to buy things from the internet and that is what changed. It is now common for most business owners have websites so that they will be able to show the people what they are offering. It is also through the web that people will now know what store will be offering the best price out there. Before consumers will visit any store, they will be able to scan what they want to buy from that store and business owners are capitalizing on that.
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By making sure that you will have good reviews, then you will be able to gain a good reputation online. When you are talking about reviews on the internet, a single review can reach a million people. And it is these reviews that can be good or bad for your business. It is through these reviews that people will be able to create a perception of who you are. That is why people tend to refer to these reviews as a digital mouth advertising.
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It is common for some people to think that having a website and a social media presence is enough. It is true that you will have an edge but that simply is not enough. A standard information is what these websites only have. Giving enough information to their visitors is not what these websites do. What usually, happens in the social media is that people are using it only as a billboard and not as an interaction platform. In order to get in touch with their customers, they will now be using the old communication platform which is either the phone or the email. It is these people that are not taking advantage fi digital transformation and not using the digital hook. Another thing that you should be aware of is the mobile web. It is these factors that are considered as a customer acquisition engine. When you are talking about your online presence, then you must focus on both sales and marketing. You also have to make sure that you will have an ongoing relationship with the clients that you have.