Facebook Hashtags Not Catching on With Consumers

While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a new study finds.
Research from social media analytics firm Simply Measured revealed that while 20 percent of Facebook posts among top brands now include hashtags (which give users a way to group messages of similar content), there is no evidence that hashtags are influencing engagement.

The study shows that posts with hashtags —a new feature added with in the last several months — perform as well as those without, suggesting that people are not yet discovering brand posts by their tags.

Overall, the study shows nearly all of the companies in the Interbrand 100 — which ranks businesses based on financial status — now have a Facebook fan page, with 60 percent posting something at least once a day.

[No, Really, Facebook Makes Employees More Productive]

The research revealed that visual content is by far the primary driver for engagement on Facebook. Photos posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while video posts average more than 2,500.

When it comes to text posts, brands must walk a fine line. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a brand would like.

“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of Simply Measured. “This latest research once again proves that knowing your audience, understanding your content assets and measuring your efforts are extremely important to develop the social strategies that will work best for you.”

Businesses that limit Facebook fans from writing on their page might want to reconsider their strategy. The research shows that nearly 30 percent of top brands do not allow users to post on their wall. For those brands, user engagement on their page is limited to likes, comments and shares, resulting in 15 percent less engagement than brands that do allow user posts.

When it comes to drawing the most Facebook fans, no one does it better than Facebook itself. The social media giant claims the top spot with 93 million fans, followed by Coca-Cola and MTV.

Compete with Microsoft, Google Destroy Copy Paste Systems

California – Now Google browser users can copy and paste the various forms of documents and slide sheets from Gmail to Google Docs, Sheets, and Slides or otherwise more easily. Unfortunately, to be able to feel the system copy and paste from Google this, the user must have the Chrome browser.
The browser engine giant announced on Wednesday, July 10, 2013 when the company had a massive overhaul copy and paste system. “With Google Docs, Sheets and Slides, Chrome browser users can copy and paste text and images between all documents, spreadsheets or tables, and presentations as well as for different types of files,” Google wrote in his blog. Google claims that copied and pasted the format will remain the same.
Copy and paste system not unlike the way Google copy paste that is commonly used to keyboard shortcuts through or from the right-click menu. Users can also copy images from applications on the computer and insert it directly into the document, spreadsheet or presentation slide.
To compete with Microsoft Officenya Microsoft, Google did provide another alternative for users who do not have the Chrome browser with the web clipboard. However, how to copy and paste his work is not as easy as on the Chrome browser. There are eight steps that need to be done.
First, select the section to be copied. Second, click on the Edit menu, and select Web clipboard. Thirdly, click the Copy to clipboard web. When the user has reached the destination file, the user enters the fourth stage click the Edit menu and select Web clipboard again. Users will see an option that previously be copied.
Fifth, Place the cursor where the user wants to insert content. Sixth, select another Web clipboard from the Edit menu. In the seventh stage, the user will select the parts to be inserted with pilhan various formats, such as plain text or HTML. Finally, select the appropriate format and finish.

Microsoft Denies Spying Issues Skype

CALIFORNIA – Microsoft has denied allegations that the government says it gave the United States (U.S.) direct access to a number of Microsoft products, including SkyDrive, Outlook.com, Skype, for the U.S. government (U.S.).

Reported by Read Write, Tuesday (16/07/2013), the software giant’s rebuttal to respond to a report in The Guardian, which has channeled suspect Skype user data into the monitoring program PRISM National Security Agency (NSA) since 2011.

Microsoft confirmed the company has clear principles in responding to government demands for user information related to law enforcement and national security issues. Perusahana consumers insist only provide data in response to legal process and only permitaan adhere to certain accounts or identification.

“We appreciate our commitment to the user and in accordance with applicable law very seriously, so we provide only to respond to consumer data due process. To be clear, Microsoft does not give the government direct access to SkyDrive, Outlook.com, Skype, or Microsoft products the other, “explains Microsoft.

In the end, Microsoft said, when companies update product liability law, may in some circumstances have to retain the ability to provide information in response to requests by law enforcement or national security.

“That’s why, we argue that additional transparency will help everyone understand and debate the important issues,” said Microsoft.

No space for over-30s as relaunched MySpace erases its past

Did you pour your heart out on a MySpace blog and make hourly checks on your Friends total? Now the social network has been accused of erasing the personal histories of its dedicated members after a $20 million relaunch designed to bury its past and attract a new teenage audience.

The music-centred platform, which helped launch Lily Allen to fame and attracted 100 million users at its 2007 peak, is seeking to climb out of the social network “graveyard” after years of being a source of digital derision.

The site, lacking innovation and overtaken by Facebook, shed users and was abandoned by Rupert Murdoch, whose News Corporation had bought the company in a disastrous $580 million deal.

Backed by new investors, including singer Justin Timberlake, Myspace (after dropping the capital ‘S’) has been rebranded as a music-streaming service, with a new sleek interface, and an iPhone app for radio play and animated GIF creation.

The new Myspace has shown signs of life, attracting 31 million unique visitors and one million app downloads since a high-profile relaunch last month.

However its owners do not appear to want those loyal users, who stuck around even when MySpace became a tarnished brand, to spoil the party for its new target audience of young “millenials”.

Furious users complained that Myspace has erased all of their blogs, private messages, videos, comments and posts, when they try and log-in to the new site.

Myspace veterans, whose lives have been marked out by the blogs and photos posted daily over nearly a decade, are threatening a class-action lawsuit over what they see as the destruction of their personal histories.

One disgruntled member wrote: “I was a loyal user who never deserted Myspace. I used it almost everyday since 2006. I wrote hundreds of blogs that, to my horror, were simply gone as of last night with no prior warning given. That is no way to treat us. Please give us a chance to recover old blogs. This is like losing family photographs, and it is really horrible.”

Another posted on the site’s forum: “This is no different than losing one’s writing or photographs in a house fire, and I am feeling awful right now.” “You in essence just stole our blogs without permission to delete them. How dare you!,” complained another user.

Myspace, bought for just $35 million in 2011 by Timberlake and the Specific Media Group, told users that it had made changes to create a “better experience.” The company said: “That means you won’t see a few products on the new site. We know that this is upsetting to some but it gives us a chance to really concentrate on creating a new experience for discovery and expression.”

The “year zero” approach extends to stars who once built huge followings through MySpace. Britney Spears, who enjoyed 1.5 million Friends on the old MySpace, found her new “Connections” count set to 0.

Myspace won’t mind irritating 30-somethings who enjoyed sharing family photos if the network maintains a positive buzz from younger users since the relaunch, which featured the rapper Pharrell in a major advertising campaign.

The new app is ranked among the Top 20 social networking apps and the site makeover received positive feedback on Twitter.

Yet Myspace has been forced to respond to the backlash from its loyal users.  “Change isn’t easy and there has been a lot going on lately,” the company said. It told angry members: “We understand that this (blog) information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.” Pictures and music playlists can be located and transferred over to the new Myspace, the company added.

Founded in 2003 by a team of California web pioneers led by Tom Anderson and Chris DeWolfe, MySpace generated $800 million in revenue by 2008. Arctic Monkeys were among the bands who used the network’s music-sharing feature as a springboard for success.

Features ‘Handwriting’ Simplify Use Google Translate

CALIFORNIA – Google is taking the handwriting feature in Google Translate. This feature allows users to write their own posts with hard letters like Japanese, Chinese, and Arabic, and then translated by their gadgets by Google Translate.

Google reveals, this feature is provided for the traveler who currently travel to countries with languages ​​that do not use the letters of the alphabet or has complicated letters.

Can imagine if a British tourist who was a walk to China and see the street names with writing that is not understood. With handwriting input features of Google Translate, its just write or draw a silly row of letters on his smartphone or tablet, and then stay translate into the desired language.

“Handwriting feature allows you to translate phrases, even if you yourself did not know and did not know how to type the character,” said Google product manager, Xiangye Xiao, as reported by CNet.

For example, you see the writing in Chinese characters, but you do not know how to type in the text. With Handwriting feature, you just need to mimic the shape of the piece and then translate it, “she added.

Handwriting feature has been provided by Google in 45 kinds of language that are considered complicated character. Among them are Arabic, Chinese, Japanese, Laos, and Greece.

Facebook speeds PHP by crafting a PHP virtual machine

Social networking giant Facebook has taken another step at making the PHP Web programming language run more quickly. The company has developed a PHP Virtual Machine that it says can execute the language as much as nine times as quickly as running PHP natively on large systems.

“Our goal is to make PHP run really, really quickly,” said Joel Pobar, a Facebook engineering manager. Facebook has been using the virtual machine, called the HipHop Virtual Machine (HHVM), across all of its servers since earlier this year.

Pobar discussed the virtual machine at the O’Reilly Open Source Conference (OSCON) being held this week in Portland, Oregon.

Shares its development tools

HHVM is not Facebook’s first foray into customizing PHP for faster use. PHP is aninterpreted language, meaning that the source code is executed by the processor directly. Generally speaking, programs written in interpreted languages such as PHP tend not to run as quickly as languages, such as C or C++, that have been compiled beforehand into machine language byte code. Facebook has remained loyal to PHP because it is widely understood by many of the Web programmers who work for the company.

To keep up with the insatiable user demand, however, Facebook originally devised a compiler, called HipHop, that would translate PHP code into C++, so it then it could be compiled ahead of time for faster performance.

While Facebook enjoyed considerable performance gains of this first version of HipHop for several years, it sought other ways to speed the delivery of the dynamically created Web pages to its billion or so users. “Our performance strategy for that was going to tap out,” Pobar admitted.

HHVM is the next step for Facebook. Under development for about three years, HHVM actually works on the same principle as the Java Virtual Machine (JVM). HHVM has a just-in-time (JIT) compiler that converts the human readable source code into machine-readable byte code when it is needed. (The previous HipHop, renamed HPHPc, has now been retired within Facebook.)

This JIT approach allows the virtual machine to “make smarter decisions at runtime,” Pobar said. For instance, if a call is made to the MySQL database to read a row of data, the HHVM can, on the fly, figure out what type of data it is, such as an integer or a string. It then can generate or call code on the fly that would be best suited for handling this particular type of data.

With the old HipHop, “the best it can do is analyze the entire Facebook codebase, reason about it and then specialize code based on its reasoning. But it can’t get all of the reasoning right. There are parts of the code base that you can not simply infer about or reason about,” Pobar said.

Virtual system speedier

Pobar estimated that HHVM is about twice as fast as HPHPc was, and about nine times as fast as running straight PHP.

Facebook has posted the code for HHVM on GitHub, with the hopes that others will use it to speed their PHP websites as well.

HHVM is optimized for handling very large, and heavily used, PHP codebases. Pobar reckoned that using HHVM for standard sized websites, such as one hosting a WordPress blog, would gain only about a fivefold performance improvement.

“If you take some PHP and run it in on HipHop, the CPU execution time [may] not be the limiting factor for performance. Chances are [the system is] spending too much time talking to the database or spending too time talking to [the] memcache” caching layer, Pobar said.

This is the realization Stud Google, Moto X

Google not only successfully make the Android operating system, but apparently Google is also competing in the smartphone market plunge in collaboration with Motorola. This time I will make sure to introduce smartphone champion, Moto X on 1 August.
Various leak is scattered, including what kind of form. A leaked disseminated @ evleaks, the usual Twitter account posted the leaked gadget show looks Moto X.
Reporting from VentureBeat, Moto X design looks interesting, where the device has a 4.5 inch screen, while the kitchen spur MSM8960T of embedded processor Qualcomm Snapdragon dual core with 1.7 GHz technology. The RAM capacity of 2 GB.
As for the power of the battery, Moto X is said to rely on the battery capacity of 1500 mAh, which is powered by a battery cover with Kevlar material which is safe on the back. While Android 4.2.2 Jelly bean in trust Google and Motorola as its OS.
Plus always on listening features allow users to do voice commands without having to touch the Moto X. To run this feature, the user must activate the pass setting. Like Siri – that should say Hi Siri password first, the first command to be spoken is Ok Google Now, however, without having to press any buttons.

Review: First 8-inch Windows tablet is a device that shouldn’t exist

My dissatisfaction with PC OEMs is something I have documented in the past. They offer a confusing array of products and tend to cut corners in the worst ways imaginable. The OEM response to Windows 8 has been to produce a wide range of machines sporting novel form factors to fit all sorts of niches, both real and imagined.

One niche that the OEMs haven’t tried to fill, however, has been sub-10-inch tablets. That’s not altogether surprising. Microsoft designed Windows 8 for screens of 10 inches or more, and initially the operating system’s hardware requirements had a similar constraint.

That decision looked a little short-sighted after the success of tablets such as the Google Nexus 7 and the iPad mini. Accordingly, Microsoft changed the rules in March, opening the door to a range of smaller Windows tablets.

The Acer Iconia W3 is the first—and currently the only—8-inch Windows tablet. That attribute alone makes it in some sense noteworthy. Sadly, it’s about the only thing that does.

Spec-wise, this is another Intel Clover Trail tablet, and its internals are basically the same as the devices that launched last year (such as its bigger brother, the Acer Iconia W510). This means 1.8 GHz, dual core, four thread Intel Atom Z2760 CPU, 2 GB RAM, 64 GB flash storage (which with Acer’s default partitioning leaves a little over 29 GB usable), front and rear cameras, Bluetooth 4.0, and 802.11b/g/n (no 5 GHz support). There’s a micro-HDMI and micro-USB port for external connectivity (a separate cable converts the micro USB port into a full-size one), along with an SD card slot. The tablet has a speaker adequate for notification sounds but little more.

As a result, performance and battery life are similar to what we’ve seen before. The Iconia W3 comes equipped with full-blown Windows 8, unlike ARM tablets, so it can run any 32-bit Windows application—should you really want to. Clover Trail’s GPU performance is such that games and other graphics-intensive programs won’t run well, however.

Eight inches of horror

The new bits on this tablet are really the screen and the size.

Screens are important. We spend essentially all our time interacting with devices looking at screens. Cost-cutting on screens is unforgivable, as a bad screen will damage every single interaction you have with the device. This goes doubly so for tablets, where the screen works not only as an output device but also as the primary input device.

The Acer Iconia W3’s screen is a standout—because it is worst-in-class. I hated every moment I used the Iconia W3, and I hated it because I hated the screen. Its color accuracy and viewing angles are both miserable (whites aren’t white—they’re weirdly colorful and speckled). The screen has a peculiar grainy appearance that makes it look permanently greasy. You can polish as much as you like; it will never go away. The whole effect is reminiscent in some ways of old resistive screens.

It’s hard to overstate just how poor this screen is. At any reasonable tablet viewing distance, the color of the screen is uneven. The viewing angle is so narrow that at typical hand-held distances, the colors change across the width of the screen. At full arm’s length the screen does finally look even, but the device is obviously unusable that way.

Acer has clearly skimped on the screen. I’m sure the panel in the W3 was quite cheap, and that may be somewhat reflected in the unit’s retail price ($379 for a 32GB unit, $429 for this 64GB one—putting it at the same price as the 32GB iPad mini, which has a comparable amount of available disk space), but who cares? It doesn’t matter how cheap something is if you don’t want to use it at all.

This poor screen quality isn’t a question of resolution, either. 1280×800 is not a tremendously high resolution, but text looks crisp enough. At 186 pixels per inch, 1280×800 feels more or less OK for this size of device.

The low resolution does, however, have one significant drawback: it disables Windows 8’s side-by-side Metro multitasking, which requires a resolution of at least 1366×768. The W3’s screen is 86 pixels too narrow, so the Metro environment is strictly one application at a time.

This is an unfortunate decision. The side-by-side multitasking is one of the Metro environment’s most compelling features. Keeping Twitter or Messenger snapped to the side makes a lot of sense and works well. I’ve never used Windows 8 on a device that didn’t support side-by-side Metro multitasking before, and I don’t ever want to again.

Size-wise, the W3 may be small for a Windows tablet, but it’s not exactly small. It’s fat. The W3 is 11.4 mm thick. The iPad mini, in comparison, is 7.2 mm thick. The Iconia W3 is also heavy at 500 g; the iPad mini, in comparison, is 308 g. That makes the W3 more than 50 percent thicker and more than 50 percent heavier.

The thickness makes the lack of a full-sized USB port on the device more than a little confusing. There’s certainly room for a full USB port, and a full port would be more convenient than the dongle. But for whatever reason, Acer didn’t give us one.

The device itself feels solid enough, albeit plasticky. It doesn’t exude quality, but it’s a step or two up from the bargain basement.

Keyboard non-dock

The W3 also has a keyboard accessory. As is common for this kind of thing, the keyboard has no electrical connection to the tablet. It’s a Bluetooth keyboard powered by a pair of AAA batteries. It has a groove along the top that can hold the tablet in both landscape and portrait orientations and a clip on the back that lets you use the keyboard as a kind of screen protector.

The keyboard has to be manually paired to the tablet. It’s more or less full-size, with a reasonable key layout. It’s a typical mediocre keyboard. The feel is a little on the squishy side, lacking the crispness of, for example Microsoft’s Type Cover for its Surface tablets. It’s better than any on-screen keyboard, and to that extent it does its job. But it’s a long way from being an actually good keyboard.

The groove does hold the tablet up, and on a level surface the unit doesn’t topple over, but it’s not as satisfactory as some of the hinged keyboard/docks we’ve seen on other devices. Tilt the base while carrying it or using it on your lap and the tablet is liable to fall out.

Yahoo Officially Startup Acquisitions of Chinese origin Ztelic

Yahoo is now led by Marissa Mayer has not quit to continue to develop the company. Several acquisitions were they doing. And now turn to a Chinese origin named Ztelic startup recently purchased by Yahoo.

Neither Yahoo nor Ztelic parties did not disclose to the public how much nominal money involved in the transaction. However, information on the step acquisition was officially inscribed in Ztelic site on Thursday (07/18/2013) local time.

In a statement, Ztelic say that they are very pleased to be joining the company at Yahoo. This acquisition was a step they refer to as a step forward and could give a positive value for the company. Especially at this time Yahoo has 700 million users.

Ztelic itself is a startup that develops software for analyzing and monitoring activity on social networks. This step was carried out Yahoo acquisition to increase investment in R & D. Interestingly, the founder of Ztelic Hao Zheng is one of the former R & D laboratory personnel Yahoo China and had developed a game for Zynga.

Yahoo Open Start Request Username ‘Beautiful’ is Not Active Again

Since last month it was announced that Yahoo will delete the Yahoo! username or ID is no longer active, many people are waiting for the arrival of this. Because, mostly inactive username is precisely deter others who want to use the name. Now, according to the announcement last month, Yahoo began to open up opportunities for those who want to get the username ‘pretty’.
Users who want to get the username ‘beautiful’ can not directly get the name. They should write the desired username in advance through a form benama Yahoo! Wish List. Yahoo provides five options that could be asked. If the first choice is not available, then the choice of the required reserves would then look for. Yahoo will provide notice of the availability of username via email in mid-August 2013.
“To get Yahoo! username you’ve always wanted, we set up a page where you can ask five top choices. If your first choice is not available, we will try to find other options of backup you have the content. In mid-August, you will receive email containing the username where available, as well as links to mengklaimnnya for 48 hours. Quite so, and it is yours, “wrote Dylan Casey, Senior Director, Platform Yahoo via its official blog.