Google Maps for iPad Launched

Jakarta – After a week after Google Maps launched for Android users, the information technology company is now re-presenting feature map for iPad users. Google Maps 2.0 can be enjoyed globally since Tuesday, July 16, 2013.
Features that are designed for use with the device’s larger screen choose the look with clearer images and soft colors.
Just like the Android version, iOS-based applications include traffic information in real time. Google Maps 2.0 comes with Foursquare and navigation that includes information about a variety of places, including restaurants and shopping centers.
This application actually has not been downloaded from the App Store could in their home country, the United States. Yet it can be downloaded for users in Asia.
Google Maps before, they can be enjoyed by users of smart phones iPhone. Launch the application updates to follow up on complaints that come from iPhone users, especially iPhone 5 to Apple Maps. Users complained about the lack of accuracy especially on Apple Maps. Apple Management then apologized in writing to the users of the iPhone and iPad.
Service on the map offers features traffic information, navigation, transit directions, satellite, road, indoor photos, restaurant reviews, and the integration of the Google profile. Unlike other Google apps made​​, this map is a special feature produced for the default operating system iOS. The application advantages are speed and small file size so it does not take much memory.

Google’s Chromecast could throw your mobile and browser games onto your TV

Google was announced The Chromecast, a small WiFi-enabled HDMI dongle that may well prove big news for bringing mobile and browser games to your living room.

The Chromecast plugs into your television’s HDMI slot, and allows you to send content from Android and iOS devices to the TV screen via Wi-Fi, while also supporting Chromebooks, and the Chrome web browser for Mac and Windows.

The device that is connected to the Chromecast then controls everything you see on the TV. The one caveat is that mobile apps need to integrate the Googlecast SDK to be able to send content across (apps in a Chrome web browser will work via “Chrome tab projection.”)

The device costs $35, and is already available to purchase directly from the Google Play Store. Notably, the possibility of projecting mobile and browser games via the device is not mentioned on the official website, which focuses on the video and music capabilities of the device.

As such, there’s no word as-of-yet regarding whether games will be fully supported, or whether input lag will cause issues for this particular line of fire.

Google Maps Back Wins Feature Offline Cache

As we know, Google Maps has been updated a few days ago. Unfortunately the update is gained criticism because of ‘loss’ offline cache feature maps that lead the user must constantly connected to Google to use the service.
The criticism has received a response from Google. Not long ago, Google said it would issue a new update featuring the option to store the offline cache on the Maps application has been rolled out for Android. This option will be installed at the bottom of the search box located on the map and can be switched easily. In addition, Google also decided to add the “Where’s Latitude?” that will take users to information about the future of the location sharing service.
This update began rolling on this day and can be checked via the Play Store.

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

Maxthon, a cloud-based browser, today released a new version of its Windows browser that uses a revolutionary new microprocessor from Advanced Micro Devices (AMD), significantly reducing power consumption while offering superior video performance. AMD’s new Accelerated Processing Unit (APU) leverages new technology to make transactions between the graphics processing unit (GPU) and the central processing unit (CPU) faster and more energy-efficient than ever before.

“New chip architecture like AMD’s APU product is a clear signpost to where we believe the Web technology is heading: more happening in the chip and the browser serving as more of an open standards operating system,” said Jeff Chen, founder and CEO of Maxthon. “We’re proud to collaborate with AMD on such an exciting step forward.”

The GPU handles the processing of rich media including graphics and video, while the CPU manages the heavy lifting of analytical and logic-based functions. Until now, communicating across these two units has depended on a serial data connection that processes millions of functions per second, often resulting in a sluggish and power-consuming Web experience.

The partnership allows Maxthon to optimize the Windows browser for lightning-quick interaction between the APU to speed up video and graphics rendering, particularly using HTML5 standards for which Maxthon is the global leader in support. Among other things, the Maxthon Cloud browser is using OpenCL for lightning quick HTML5 video post processing to offer richer, faster video.

“In the near future what we now know as TV will be mediated through a Web browser optimized for innovative technology like AMD’s APU processors,” said Karl Mattson, vice president of Maxthon International. “Among other things, that means the electronic ‘hearth’ of the TV in the family room will be freed to be available to any device connected to the Web running a browser like Maxthon.”

About Maxthon

Maxthon is an innovative software company that develops superior Web browsers that continue to set new standards for speed, security, simplicity and cloud features. It is available on the Windows, Android, iOS and Mac platforms. With offices in San Francisco, Los Angeles, Beijing, Shanghai and Hong Kong, Maxthon reaches a global community of users that tops more than 120,000,000 people each month in more than 150 countries.

The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project

The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of nearly 150 Open Source projects and initiatives, announced today that Apache Mesos has graduated from the Apache Incubator to become a Top-Level Project (TLP), signifying that the project’s community and products have been well-governed under the ASF’s meritocratic process and principles.

Apache Mesos is a cluster manager that provides efficient resource isolation and sharing across distributed applications, or frameworks. It can run multiple frameworks, including Apache Hadoop, MPI, Hypertable, Jenkins, Storm, and Spark, as well as other applications and custom frameworks.

“It was our goal all along to see Mesos become a kernel of the infrastructure stack of the future,” said Benjamin Hindman, Vice President of Apache Mesos. “The project’s graduation from the Apache Incubator is recognition that the software is mature and has brought together a diverse community to sustain it in the future.”

Initially created at the University of California at Berkeley’s AMPLab (the research center also responsible for the original development of Apache Spark) to manage resource sharing and isolation in data centers, Mesos acts as a layer of abstraction between applications and pools of servers. Mesos helps avoid the necessity of creating separate clusters to run individual frameworks and instead making it possible to optimize how jobs are executed across shared machines.

Whilst in the Apache Incubator, Mesos had four releases, and established an Open Source community according to The Apache Way of governance. Additional improvements to the project includes its flexibility to support several application framework languages, and scalability that has been production tested to thousands of nodes and simulated to tens of thousands of nodes and hundreds of frameworks.

Apache Mesos has proven to be reliable for use in production, and has already been adopted by several organizations for cluster management.

“Mesos is the cornerstone of our elastic compute infrastructure,” explained Chris Fry, Senior Vice President of Engineering at Twitter. “It’s how we build all our new services and is critical for Twitter’s continued success at scale … one of the primary keys to our data infrastructure efficiency.”

“We’re using Mesos to manage cluster resources for most of our data infrastructure,” said Brenden Matthews, Engineer at Airbnb and Apache Mesos Committer. “We run Chronos, Storm, and Hadoop on top of Mesos in order to process petabytes of data.” (Chronos is an Airbnb-developed Mesos framework as a replacement for cron, and an example of how custom frameworks can be developed on Mesos to leverage its resource sharing).

“Community support for Apache Mesos is encouraging, particularly as more companies assess how they manage their clusters and look for more efficiency,” added Hindman. “Now that we’ve graduated, we look forward to continuing to grow the number of Mesos adopters and fostering an ecosystem around the project.”

Availability and Oversight
As with all Apache products, Apache Mesos software is released under the Apache License v2.0, and is overseen by a self-selected team of active contributors to the project. A Project Management Committee (PMC) guides the Project’s day-to-day operations, including community development and product releases.

Instagram Surpasses Pede Will Facebook As the World’s Largest

Instagram skyrocketed in popularity as more and share photos via a mobile application. As a start-up which is very expensive purchased by Facebook apparently did not make Instagram lose ambition. Instagram sure will be bigger than Facebook.

Facebook now has 1.1 billion users worldwide making it the largest social networking Worldwide. But they have a problem with the new user to hook a young age began to look at other services. In terms of feeling confident that Instagram can grow large if it is capable of growth right now.

“By definition, if Instagram continues to grow in this position then yes, it would be even greater,” said Kevin Systrom in an interview with Fast Company. “Instagram will be the largest in the world.”

In contrast to the explicitly Kevin so confident, Instagram founder fellow replied diplomatically. “I do not know, but it’s a good question. Basically there is no limit to the number so maybe one day we will match?” Mike Krieger said.

Instagram is currently still far less than Facebook, but the number of users has exceeded Twitter. While the video recording feature that was recently launched is also more popular than Twitter’s Vine has attended first.

Yahoo Acquires AdMovate To Increase Mobile Advertising

News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.

Facebook Earnings Review: What Wall Street Thinks

NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

 The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

“Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

“Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

“We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

“Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.

Opera’s State Of The Mobile Web Report: Majority Of Indonesian Opera Mini users migrate to Android

Opera, which is one of the leading providers of web browsers in the world, yesterday (24/7) through the official website has just released its latest infographic reports relating to one of its products namely Opera Mini which states, increasing the number of Opera Mini browser users in Indonesia are turning to the Android platform in mid-May 2012 to May 2013. This report shows the number of Android smartphone users in Indonesia are using the Opera Mini browser on the device.

At least that’s the conclusion of a report released by the Opera releases infographic “State of the Mobile Web Report”. In the report, there are some brief conclusions that can indicate the condition and situation of smartphone users in Indonesia in the use of web browsers – especially in the Opera Mobile web browsing on Android smartphone devices.

In the report mentions, after the number of smartphone users continues to rise in Indonesia, Opera Mini has recorded a growth of 182% of all smartphone platforms. Specifically for the Android platform, it turns out Opera Mini managed to increase the number of users up to 46% of the total increase of 189% over the past year.

Opera Mini in the report claims of the various options available browsers – especially on the Android platform, Opera Mini remains an option for some users with varied reasons. Many users assume the Opera Mini browser has been very familiar to many users of the service and the availability of data compression feature that is known to provide a faster cruising needs. In addition, Opera Mini is also recorded growth of data consumption on Android users who access the Opera Mini also grow up to 218%, this figure is much higher than the consumption data from other platforms.

Another conclusion is no less interesting is the report released by Opera Software stated, of the total amount of consumption data obtained, as many as 36% of consumption data obtained from access to a variety of popular social media sites such as Facebook, Twitter, and so forth, followed by sites such as e-commerce, media, and a variety of other websites that charge a percentage amount of the consumption data. Facebook specifically for social media, as much as 68% of users managed to “donate” the number of page views on the Opera Mini browser on their Android devices.

Compact and simple system that brought the Android platform turned out to have a role on the growth of Opera Mini users on the Google’s platform. It is believed by the release of Opera The report also stated that Android users in Indonesia using the Opera Mini browser surfing 83% more than users running Opera Mini on other smartphone devices.

Of the report may actually be concluded, that there is only reporting an increase in migration of users of Opera Mini for the Android platform that can be a concern, but also the condition of the mobile web users in Indonesia was enough to get special attention from the internet industry abroad. Of this report is also expected to become a benchmark for the industry in the internet world that Indonesia is arguably one of the market is important for the development of the internet industry in the whole world.