Yahoo Ad Startup Acquisitions

Jakarta – Yahoo! management announced that the company recently acquired a new company engaged in the field of advertising, namely AdMovate.
On the company’s official website, Wednesday, July 17, 2013, management AdMovate said, “We started the company last year to make it easier for advertisers to create highly personalized offers via the mobile platform.”
Management said the company tried to keep the advertisers can reach consumers through ads that are personalized to match. And Yahoo! has a team with a similar vision.
“Yahoo! is willing to invest in a massive scale,” he says on the site. AdMovate management company hopes to realize his dream of building an effective mobile advertising services.
In a statement, the management of Yahoo! said, “This acquisition is part of our efforts to further develop our advertising technologies such as Apt, Genome, and Right Media.”
Yahoo! hopes that the advertisers can more easily advertise and advertising agencies can be more easily connect. The technology developed AdMovate expected to accelerate this development.
This action adds to list of companies that have made ​​acquisitions Yahoo! In May, Yahoo! bought the social networking site Tumblr with a value of U.S. $ 1.1 billion. Analysts expect, Tumblr is the largest acquisition in the history of corporate.
Buying Tumblr will meet the goals of Yahoo! CEO Marissa Mayer to expand the market share of the smartphone and tablet computer users. Tumblr paper presents a constantly changing, photos, and other digital content presented by users who can now connect through mobile applications. This service is also one of the most popular websites among teenagers and young adults, it is considered appropriate to the development of Yahoo! Mayer

UBT and U. Learning Solutions for System Development Education

JAKARTA – The education gap that occurred in Indonesia led to many obstacles in the implementation of teaching activities, especially for remote areas far from urban centers.
Lack of infrastructure facilities and educators make the achievement of quality education in Indonesia less than the maximum. Supposedly the Communications Director of PT Surya Inti Word Tonny A. . Era in which the IT department, this issue should not have terjadi0.
To meet the challenges of globalization in the era of fast-paced communication and transparency as today, required education system effective and efficient. One of these systems Ubiquitous Base Test (UBT) & Ubiquitos-Learning (U-Learning) Platform.
Word is said Tonny A. UBT and U-Learning is introduced by the company North Star Developer’s Village (NSDevil) from Korea, is one of the solutions for the accelerated development of the education system is effective and efficient.
According to him, with the innovation of new technologies such NSDevil, various limitations and problems in the teaching process can be overcome.
“The application is not only Internet-based, but also expanded and facilitated by the ability beraplikasi using 3G wireless communication technology, or the network and mobile devices (smartphones) are already widely used in parts of the country people,” he said after signing the MoU between NSDevil cooperation with PT Solar Core Communications.
The MoU was signed by CEO NSDevil Un Joo Lee, and Commissioner of PT Surya Inti Communications Honye Fauzia Aurelia.
Tonny said that in the era of the IT department, Indonesia would not want to immediately implement a system of effective and efficient education. “This new system is the development of E-Learning has begun to be applied. E-Learning is limited to the Internet network. U-Learning while utilizing communication network of the vendor, without stuck on a PC or laptop, “he said.
He explained that his company is considering cooperation with a number of educational institutions started elementary school, junior high, high school, and college. Education training centers, can also take advantage of this technology.
“This technology is also appreciated by the Ministry of Education and Culture, which was considered to help bring about equality of education in Indonesia,” he said.
Fauzia Honye Aurelia, Commissioner of PT Surya Inti Communications, adding the development in Indonesia since November 2012, has collaborated with the University NSDevil Pasundan Bandung, as a pilot project in penerapakan UBT and U-Learning.
“From the evaluation of the first phase in June 2013, he said, showed significant results for students and faculty who have tested penerapakannya in the lecture, to semester exams,” said Honye.
UBT Technology & U-Learning also applied in South Africa, Russia, Japan, and the Philippines. While in Korea has been applied since two years ago.

Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

“The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

Try Browser, Can Direct Voucher Rp 50,000!

Although less popular among netizens, the browser application (browser) Internet Explorer apparently still prevail as the most widely used browser.

Based on the results of research from Net Applications, between December 2012 and January 2013, the number of Internet Explorer users scored 55.14 percent in January.

While Firefox and Google Chrome remained in a two and three, which stood at 19.94 per cent and 17.48 per cent.

In detail, IE10 get 1.29 percent of the market, while IE9 was 20.93 percent and IE 8 is still the best value for Microsoft with 23.54 percent.

Although the youngest position, IE10 recently earned the most secure browser (Read: Adu Safe, IE10 Defeat Firefox and Chrome).

However, it is not know it was love? Therefore, Microsoft Indonesia Kompas.com invites readers to try out the most secure browser.

Not only could give it a try, you will also receive a voucher directly from the online shopping site Lazada of Rp 50,000 (these terms and conditions) as soon as you download this browser.

How easy really. You live register and download IE10 on the following link, and also provide a unique commentary. The three most interesting comments will get a voucher worth Rp 200,000.

Twitter Sync Book on All Platforms

San Francisco – For users who like to send Twitter direct messages (DM), now you can connect the message to all of your gadgets. That is, if the message has been read from the device, then the message will be marked as read messages anyway if users access Twitter with other devices.
“For all platforms, you can now synchronize direct messages (DM) through the entire device and a Twitter account,” said technician Twitter, Josh Hyot. “When you read the DM on an Android phone or an iPhone, it will be marked as DM messages that are read in browser, desktop applications, tablet computers and other devices,” explains Hyot.
Twitter announced the renewal on July 8, 2013. Sync it came into force on every platform in stages, according to Twitter. Other improvised ie, an increase in the search system and the mobile device connected to the Twitter tab for Mac.
Improvisation was also up in search results. For example, when users search for a person, he could see the person’s full bio-data when using Android, iPhone or iPad. This feature can also be accessed via the web.
“Preview this account makes Twitter users more easily and quickly find and learn more about the account to be searched,” said Hyot.
If Twitter users shift the preview to the left, he could also see the account associated with the account in question. Twitter has also added a new indikatot in the search results that show twit associated with the user’s search. Thus, users can still learn things that are much sought after in Twitter.
“At Twitter for iPhone, is now easier to reply twit twit with existing makers of the iPhone. Feature twit making it appear if the user chooses the option to see the details,” Hyot menyatkan.
“Twitter users will more easily find the account you want to follow-through the new button on the navigation bar, so the iPhone’s features with Android apps. By clicking the icon, a list of accounts that may be of interest and relevant to users,” Hyot adds.

Play crammed 1 Million Google Apps.

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.

Mozilla ponders blinkers for your browser

Mozilla Labs has outlined an experiment it’s conducting in improving the personalisation web publishers can offer readers who browse their sites using Firefox.

The outfit says it’s been working on the idea since last year, when it “conducted a series of experiments in which a user’s browsing history could be matched with interests in categories like technology, sports and cooking.”

In return for opting in to the trial, lab rats were offered “insight into how they spend time online.”

Mozilla Labs is now wondering “what if these interests were also available for the user to share with the websites they visit to get a better, more personalized browsing experience” so that “content creators and consumers could benefit from Web-based interests”?

Here’s one scenario the outfit has imagined as resulting from this line of thinking:

“For example, let’s say Firefox recognizes within the browser client, without any browsing history leaving my computer, that I’m interested in gadgets, comedy films, hockey and cooking. As I browse around the Web, I could choose when to share those interests with specific websites for a personalized experience. Those websites could then prioritize articles on the latest gadgets and make hockey scores more visible.”

Some publishers have already pressed the API for this kind of thing into service, according to the Mozilla Blog, but the code is not in the wild and is being tested – technically and conceptually – as Mozilla figures out how people will react to websites that dynamically change content based on readers’ past behaviours.

One example of successful personalisation mentioned in the posts announcing the initiative is The Guardian’s offer to ensure its readers see no news about the birth of George Alexander Louis Windsor. That’s a service many will doubtless enjoy. Whether such personalisation can result in readers choosing only to encounter lines of inquiry and opinions they already agree with, and therefore deciding to consume media that re-enforces their feelings rather than offering broader perspectives, is a wider debate for another day. Or the comments.

Internet Wars: Chrome overtakes Internet Explorer & Samsung beats Apple to mobile top-spot

Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

Mobile: Samsung & Chrome lead the way

In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

Social media: Facebook still king, though UK has a soft spot for Twitter

Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

Stopping Google Latitude Service on August 9th

The world’s largest search engine company, Google will soon be officially shut down one of his services. The services that will be closed is Google Latitude which is a location sharing application.

Closure is made after a company based in Mountain View did a massive change on Google Maps. In addition, this application also has a very low popularity. Google Latitude consumption levels far below other applications such as Foursquare or Facebook. Not only that, Latitude also less popular than the location-sharing service owned by Google.

Google Latitude itself is a location sharing application that is integrated with Google Maps. This feature allows for automatic location tracking, check in at a place it can also be set automatically or manually.

In the latest update Google Maps on Android, this feature is not found anymore. Selian it, Google also removed the existence of Google Latitude app available on iOS and has officially retire the Latitude API. So third-party applications that use these APIs will not work, unless using a sharing site owned by Google.

NSA intercepted, Apple, Google, Microsoft alliance

Jakarta – A giant technology company formed an alliance to demand transparency from the U.S. government related information monitoring program of the National Security Agency (NSA) called PRISM.
The alliance involves companies such as Apple, Google, Facebook, and Microsoft. In alliance was also a number of civic groups. In a letter that will be announced in a few hours, the alliance which amounts to 63 companies, investors, and non-profit organizations is asking for clearer rules about such things.
“Basic information about the way the government enforce laws related activities have been published during this investigation does not interfere with the investigation,” read one of the points in the letter obtained by AllThingsD on Wednesday, July 17, 2013.
The Alliance requested that they be allowed the right to announce the number of government requests for data on the users of their services. They also requested that the number of users, accounts, and information held gadget that can be announced.
Alliance also assess the amount of requests basic information about the content and the user, could be made public as part of their transparency.
At the same time, the alliance will also ask the government to announce a number of requests and the number of individuals whose data is requested from the technology companies.
This letter will be addressed to President Barack Obama and congressional leaders. Here are some names of firms and associations involved in this alliance:
Yahoo, AOL, Apple, Digg, Dropbox, Evoca, Facebook, Google, HeyZap, LinkedIn, Meetup, Microsoft, Mozilla, Reddit, salesforce.com, Tumblr, and Twitter.
Also there younow, Union Square Ventures, Y Combinator, New Atlantic Ventures, The Electronic Frontier Foundation, Human Rights Watch, the American Civil Liberties Union, the Center for Democracy & Technology.
In addition, there are elements of the press and advocacy organizations such as Reporters Committee for Freedom of the Press, Public Knowledge, the Computer & Communications Industry Association, Reporters Without Borders, and the Wikimedia Foundation.